Seth Goodrich
Director of Marketing @Columbus Business Consulting
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WORK HISTORY
Director of Marketing @Columbus Business Consulting
Columbus, OH, US
Architected and implemented company-wide infrastructure and systems, powering operations across workflow, software, marketing, AI & automation, and operational consulting.Spearheaded the development and branding of the business, establishing a clear, strong identity aligned with CBC’s mission of simplifying growth through systems.Designed, launched, and continuously optimized multiple websites to support diverse business lines (e.g, Marketing, Workflow, Operational Consulting), ensuring each resonates with its target audience.Developed a holistic digital presence strategy, incorporating social media, drip email sequences, and LinkedIn outreach to drive new client engagement and support CBC’s growth objectives.Engineered a lead generation funnel, integrating marketing automation, CRM workflows, and streamlined processes—reflecting the suite of tools and efficiency that CBC advocates for clients.Executed and supported marketing and sales enablement campaigns, ghostwrote content, empowered sales teams, and facilitated company growth by practicing the same operational excellence and digital strategy frameworks we advise clients to deploy.
EDUCATION
University of Wisconsin-Milwaukee
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services
University of Wisconsin-Milwaukee
Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services
ABOUT SETH GOODRICH
AI marketing expert that has specifically planned, tested, and solidified my skills in AI, and how to implement an adaptable strategy that works in tandem with even the most disruptive AI. I started as a ghost writer in many different fields, and am incredibly well versed in how to satisfy algorithms while keeping focus on providing true value within the content. Marketing, Sales, writing, SEO, Paid ads. All of these things have seen a dynamic shift. While some people may view it as a replacement for marketing tasks; instead, I\'ve spent my time learning and creating an established strategy that runs with the wind of the AI, while still producing incredible KPIs, and generating leads. The users have fundamentally shifted the way they interface with the informational online realm. While their experience might still resemble the \"Query—In, Data—Out\" method; the recipe for the query will forever be different. Are you still pouring time and energy into SEO, keywords, and search results? Go ahead, ask me anything!
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