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Sergio Rocha
Conselheiro do Cosag - Conselho Superior do Agronegócio Da Fiesp @Fiesp - Federação das Indústrias do Estado de São Paulo
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WORK HISTORY
Conselheiro do Cosag - Conselho Superior do Agronegócio Da Fiesp @Fiesp - Federação das Indústrias do Estado de São Paulo
Sao Paulo, BR
EDUCATION
IMD (International Institute for Management Development) - Business Programs
Estratégia de negócios
ABOUT SERGIO ROCHA
Brazilian agribusiness has reached an inflection point. Financing, originating, insuring and selling in agribusiness today demands a level of territorial visibility that was impossible to have 20 years ago. Those who built this intelligence now access specialized credit, premium markets and higher-value supply chains. Those who did not operate exposed to risks they cannot even measure. Agrotools was created to tackle this challenge: turning complex data into actionable territorial intelligence for agribusiness, at scale. In 20 years we became the largest agribusiness database in the world. More than ESG analyses per day, approximately 4 million rural territories monitored, over 200 million hectares tracked, more than 65% of Brazilian cattle production monitored and operations across 3 continents. Behind each of these numbers is a decision made with clarity where there was opacity before. A bank that granted rural credit with confidence. A meatpacker that traced the origin before closing a contract. A trading company that identified socio-environmental risk before buying. A retail chain or food and beverage company that reinforced their brand\'s sustainable image and perception. I founded Agrotools in 2006 after a career in commodities, finance and entrepreneurship that taught me what the sector needed and did not yet have: real visibility of the field to make billion-dollar decisions with confidence. Twenty years later, that gap is still what drives us. Global markets now require more than just origin data. They demand concrete evidence of how, where, and under what conditions every product is made. Board Member, COSAG, Superior Council of Agribusiness at FIESP. Agro Tech Newsletter: weekly analysis on data, territory and the future of agribusiness. Link in profile.
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