Sergiy S.
Founder Fractional CMO @Algocentric Digital Consultancy
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WORK HISTORY
Founder Fractional CMO @Algocentric Digital Consultancy
Toronto, ON, CA
I serve as a Fractional Chief Marketing officer for B2B SaaS brands post MVP that are establishing product-market fit. I\'m focused on developing their entire marketing function and I help establish Go To Market Strategies with executives, using appropriate channels to pursue best-fit companies and gain traction in new markets. I help develop B2B SaaS positioning, GTM messaging, and work on the company\'s USP.I build scalable and repeatable Growth Engines to ensure you hit T2D3 growth in the designated time-frame. I can build, train and lead marketing teams in the tactical execution of AI-Powered GTM strategies, platforms and tools. I put an emphasis on developing demand generation across all marketing channels to build high-converting pipelines that bring in strong ROI. I work with C-suite Product, Sales and Marketing team functions to ensure alignment across the whole organization to stop \"random acts of marketing\", while building towards common company OKRs and KPIs.
EDUCATION
University of Guelph
Bachelor of Science - BS, Biology/Biological Sciences, General
ABOUT SERGIY S.
Hi, I’m Sergiy:) I’m a data-informed and growth-marketing focused digital marketing leader. We all know that data is at the heart of every marketing decision today and brands can no longer rely on gut decisions to sustain and fuel brand growth. In today’s highly competitive digital landscape growth-focused tech brands, that are aiming to thrive in a digital economy, can no longer rely on strategic or customer-centric thinking alone. Today’s highly volatile markets, quickly shifting brand priorities and a lack of digitally savvy marketing teams makes it ever so difficult to sustain brand ethos and continuously fuel growth in almost any industry. This is why agile and visionary leadership together with a focus on innovative and data-backed customer experience must become a new focus for brands who want lasting growth for years to come. I believe most brands have yet to pivot their thinking in this direction and embrace AI-powered tech that is already disrupting the current markets on a global scale for most brands. It is for these reasons that I chose to build my personal brand around these crucial marketing conversations. This shift has allowed me to chart my personal path with a precise and strategically tactical focus on consulting thriving brands in a challenging and digital-first economy. As brands embrace the challenges of privacy-first disruption and adapt to the new digital data ecosystems, I believe every thriving brand must focus on the following 5 things: 1) Creating a collaborative and supportive working culture fueled by diverse and inclusive teams 2) Fostering an engaging work environment that is reinforced by strong mentorship from senior leaders. 3) Creating tightly knit and high-impact multi-disciplinary performance teams from creative and technical backgrounds so that together they can realize the company’s vision with innovative ideas. 4) Formulate strategic and operational plans to align sales and marketing teams with operations through agile leadership that clearly ladders up to the bottom line. 5) Establish strategic partnerships with key industry players to accelerate go-to-market strategy.
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