Serenita Joy Anand
Marketing Executive @Astrea Beauty
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WORK HISTORY
Marketing Executive @Astrea Beauty
EDUCATION
Bishop Heber College, Tiruchirappalli - 620 017.
Bachelor of Commerce - BCom
Crescent School of Business (CSB)
Master of Business Administration - MBA
ABOUT SERENITA JOY ANAND
Result-oriented Marketing & Partnerships Associate with a solid foundation in Marketing, International Business, and Finance. I specialize in building brand visibility, managing multi-channel campaigns, and supporting partnership initiatives, leveraging data-driven insights to drive business growth.Published research titled “An Investigation into AI and Chatbot Attributes Influencing Purchase Intention in the E-Tail Industry,” contributing to a research-led approach to marketing and communications.With a strong academic background and hands-on experience across both startups and structured organizations, I bring strategic thinking and cross-functional collaboration to every project.
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