Serena Preci Lorenzi
Head of Marketing & Business Development @Torba Market
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WORK HISTORY
Head of Marketing & Business Development @Torba Market
Marketing & brand strategy, community development, business development, product portfolio management and market expansion.
EDUCATION
Università di Pavia
Bachelor of Arts - BA, Affari e relazioni internazionali
Liceo Linguistico Adelaide Cairoli - Inglese, Francese, Spagnolo
Diploma , Lingue e letterature straniere, generale
Académie de Nice
Baccalauréat Litteraire
Harvard Medical School Professional, Corporate, and Continuing Education
Business Transformation through a Culture of Health
Università di Pavia
Master of Science - MS, Comunicazione Digitale
ABOUT SERENA PRECI LORENZI
Marketing and business development professional with 8+ years of experience across Europe and the Middle East. Currently leading Marketing, Events, and Business Development at Torba Market in Doha, where I manage partnerships with local institutions such as Qatar Tourism, Qatar Foundation, Education City, and local sustainability-driven initiatives like SEASHORE Group.Previously at Mercato Centrale Firenze, I worked with the Municipality of Florence and Palazzo Strozzi Foundation to deliver public-facing campaigns and hosted educational experiences for students from Columbia University and NYU.During the FIFA World Cup Qatar 2022, I developed and executed event marketing strategies for Qetaifan Island North, collaborating with Nuovo Teatro and choreographer Giuliano Peparini on large-scale cultural programming.Fluent in 5 languages and academically trained in Political Science and Digital Communications (MSc, cum laude). Experienced with Salesforce, WordPress, Mailchimp, Google Analytics, and multi-channel campaign development.My background includes stakeholder work with public institutions such as the Municipality of Tirana and the Italian Institute of Culture, as well as student mentoring and teaching at the University of Pavia. I bring a cross-sector approach to content, strategy, and execution—with a focus on impact, clarity, and long-term growth.
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