Serena Preci Lorenzi

Head of Marketing & Business Development @Torba Market

Florence, IT
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+91 *********19

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WORK HISTORY

May 2024 — Present

Head of Marketing & Business Development @Torba Market

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Marketing & brand strategy, community development, business development, product portfolio management and market expansion.

EDUCATION

2017 — 2020

Università di Pavia

Bachelor of Arts - BA, Affari e relazioni internazionali

2010 — 2015

Liceo Linguistico Adelaide Cairoli - Inglese, Francese, Spagnolo

Diploma , Lingue e letterature straniere, generale

2013 — 2015

Académie de Nice

Baccalauréat Litteraire

N/A

Harvard Medical School Professional, Corporate, and Continuing Education

Business Transformation through a Culture of Health

2020 — 2022

Università di Pavia

Master of Science - MS, Comunicazione Digitale

ABOUT SERENA PRECI LORENZI

Marketing and business development professional with 8+ years of experience across Europe and the Middle East. Currently leading Marketing, Events, and Business Development at Torba Market in Doha, where I manage partnerships with local institutions such as Qatar Tourism, Qatar Foundation, Education City, and local sustainability-driven initiatives like SEASHORE Group.Previously at Mercato Centrale Firenze, I worked with the Municipality of Florence and Palazzo Strozzi Foundation to deliver public-facing campaigns and hosted educational experiences for students from Columbia University and NYU.During the FIFA World Cup Qatar 2022, I developed and executed event marketing strategies for Qetaifan Island North, collaborating with Nuovo Teatro and choreographer Giuliano Peparini on large-scale cultural programming.Fluent in 5 languages and academically trained in Political Science and Digital Communications (MSc, cum laude). Experienced with Salesforce, WordPress, Mailchimp, Google Analytics, and multi-channel campaign development.My background includes stakeholder work with public institutions such as the Municipality of Tirana and the Italian Institute of Culture, as well as student mentoring and teaching at the University of Pavia. I bring a cross-sector approach to content, strategy, and execution—with a focus on impact, clarity, and long-term growth.

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Serena Preci Lorenzi — Head of Marketing & Business Development at Torba Market in Florence, IT | Unifers