Serena Elder
Senior Marketing Manager @Kensington Mortgages
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WORK HISTORY
Senior Marketing Manager @Kensington Mortgages
Maidenhead, GB
EDUCATION
Cambridge Marketing College
CAM Diploma, Marketing Communications
ABOUT SERENA ELDER
An experienced and highly motivated Marketing Manager who has worked both agency and client side with a background in B2B, B2C and B2B2C in a variety of industries particularly Financial Services, NFP and Consumer Electronics. Selected skills: • Campaign Management: From conception and brief through to execution and results analysis. • Digital: Ability to read and edit HTML. • Brand Management: In both a B2B and B2B2C environment. • Influencing and Negotiating: Understands legal and compliance implications and is able to translate them into customer facing, digestible content. • Project Management: Sees the bigger picture and pulls the different elements together to achieve an objective. Takes responsibility for tasks and gets the right people involved. • Stakeholder Management: Able to communicate briefs and results with all stakeholders. • Organisational: Has a “can do” attitude, turns ideas into action and follows through to completion. • Relationship Building: Builds relationships across all areas of business by understanding and respecting people’s priorities, finding common ground and delivering on promises. Leads by example.
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