Serena Pata

Marketing @LOTCHI

Performance Marketing division• Conducted market studies to position the offer competitively, focusing on categories, segmentation, and pricing strategy• Analyzed market trends and opportunities, achieving turnover growth of up to +407% and enhancing the attractiveness of shows• Monitored and optimized session fill rates through targeted initiatives such as promotions, packages, and special events, driving significant increases in occupancy rates• Developed and implemented communication strategies to maximize the impact of marketing actions across multiple channels• Carried out consumer research to evaluate behavior, satisfaction, and socio-demographic data, using insights to refine marketing and service strategies• Improved customer service approach by defining KPIs (customer satisfaction, resolution time, retention rate) to measure and enhance service quality• Managed paid digital strategy, analyzing audience data to optimize campaign performance and implementing innovative approaches • Oversaw the management and optimization of online ticketing OTA platforms, including Fever, Regiondo, GetYourGuide, Viator, Tiqets and Funbooker, increasing visibility and conversion rates.