Jon Dunn
Marketing Director @Releaf
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WORK HISTORY
Marketing Director @Releaf
GB
As Marketing Director at Releaf, I am responsible for driving strategic growth, visibility, and patient acquisition at the UK\'s fastest growing cannabis company. Since joining the business, I’ve led the development and execution of comprehensive content, SEO, and performance marketing strategies that have accelerated our market presence and positioned Releaf as the frontrunner in the UK’s medical cannabis industry.I’m passionate about fostering a high-performing team, delivering transformative search and digital campaigns, and setting new standards in patient education, engagement and acquisition. Our work at Releaf is reshaping perceptions, improving access, and ultimately transforming lives.
EDUCATION
University of South Wales
Multi-media Design
SKILLS
ABOUT JON DUNN
With over two decades of experience in driving high impact digital campaigns, I have collaborated with SMEs and global brands to transform ambitious objectives into real results. My approach is meticulous and results-oriented, ensuring that strategies are not merely designed to achieve targets but to drive outstanding ROI.With a deep specialisation in SEO, I bring vast experience in driving organic growth and profitability to the table. I effectively collaborate across organisational levels to develop and implement SEO strategies that drive organic visibility, increase traffic and ultimately, scale businesses.My expertise extends far beyond SEO, built on a career that includes roles such as Founder, Director of Marketing, Head of E-commerce, Head of Growth and Consultant. These positions have equipped me with experience in leading teams, managing complex strategies, and delivering measurable success across a wide range of acquisition channels- SEO- PPC- Paid Media- Email Marketing- Affiliate Marketing- Native Advertising- Content Marketing- Programmatic AdvertisingMy focus lies on achieving revenue goals. As such, I specialise in developing and communicating comprehensive growth marketing plans that drive measurable business impact: Crafting and executing robust growth marketing strategies tailored to business objectives, ensuring alignment with revenue targets: Leading, developing, and inspiring high-performing growth marketing teams who execute with excellence and innovation. & : Analysing current acquisition and retention strategies & researching competitors to shape data-informed growth plans. Leveraging tools to analyse, measure and report on KPIs: Owning acquisition channels, including SEO, paid, display advertising, affiliate marketing, and email to scale growth effectively: Partnering with CRO/UX/UI teams to optimise messaging, pricing, and user experiences, ensuring seamless conversion of prospects to customers: Enhancing customer experiences to accelerate time-to-value, reduce churn, and maximise LTV: Collaborating with cross-functional teams, directors, sales, finance, marketing, operations, development, and customer support to ensure transparent communication & project alignment.
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