Seohee Lee
Social Media Marketing Specialist @Paris Blockchain Week
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WORK HISTORY
Social Media Marketing Specialist @Paris Blockchain Week
Paris, FR
Led strategic analysis to pinpoint trends within the event industry, overseeing social media channels (LinkedIn, Twitter, Instagram) for Europe\'s largest tech conference, attracting over attendees- Achieved a 300% increase in Twitter and LinkedIn followers through meticulous weekly KPI tracking and data analysis, demonstrating strong growth and engagement strategies- Served as the Relationship Manager for a key partnership with Red Bull France, enhancing brand visibility and collaborative success- Directed and interviewed the production of over 20 videos featuring C-suite executives, showcasing leadership in content creation and project management.
EDUCATION
University of Auckland
Bachelor's degree, Marketing and Information Systems
ESCP Business School
Master's degree, Marketing and Creativity
Università Bocconi
Bachelor of Commerce - BCom, Management Information Systems, General
ABOUT SEOHEE LEE
As a Korean born and raised in New Zealand, my journey has taken me across the globe, living in New Zealand, South Korea, the United States, Canada, Italy, and now France. This unique blend of cultures has not only enriched my personal growth but has also made me highly adaptable and given me a broad outlook that I apply in my work within business and technology. Passionate about the intersection of people, business, and technology, I pursued a degree in Marketing and Information Systems at the University of Auckland, where I distinguished myself by ranking in the top 5% in Digital Strategy and Transformation and the top 10% in Advanced Marketing Strategy. My academic excellence culminated in a semester abroad at Bocconi University in Milan, one of Europe\'s premier business schools, further fueling my aspiration for a global professional development and leading me to Paris to dive into the digital strategy realm within the Web3 industry. My passion for digital transformation, marketing strategy, innovation, and entrepreneurship finds its most profound expression in the luxury industry. My time as a Technical Sales intern at Microsoft provided me with invaluable experience, working alongside Sales Managers on high-scale Azure projects across New Zealand, Australia, and the United States. This role not only broadened my global view but also deepened my understanding of the fastest-growing cloud business, enhancing my skills in digital marketing strategy and content creation. My approach is deeply rooted in design-thinking, emphasizing the crafting of compelling content that resonates on a global scale. In the past year, I transformed my passion for content creation into a business, collaborating with international brands in the fashion, beauty, and wellness industries to refine their Social Media Marketing (SMM) strategies and content creation. This entrepreneurial journey has not only been a testament to my creative and strategic capabilities but has also allowed me to make a tangible impact on the brands I work with, driving engagement and fostering digital innovation. I am always eager to connect with new people and share ideas, especially those passionate about leveraging digital innovation to transform the luxury industry. If you\'re interested in discussing digital strategy, Web3, or just want to exchange ideas, feel free to reach out to me at
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