Asaad Dookhy
Global Seo Program Manager @Ferrero
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WORK HISTORY
Global Seo Program Manager @Ferrero
SEO program management - launched Nutella’s SEO program, then scaled to Ferrero Rocher, Eat Natural, Fulfil, Ice Cream, Kinder and Tic Tac. Managed Mindshare (SEO), Ogilvy (Development) & Digital Value (Data) and guided local markets towards SEO & Program targets. Led, scaled & onboarded brands into the Global SEO Program: content, technical SEO, product, speed optimisation & reporting Budget optimisation, agency negotiations, RASIs & integrated agency management Shifted from manual optimisation & hard coding to scalable frameworks & bulk development Launched link building pilot & provided recommendations on GEO & SEO automation initiatives 100+ tech SEO tickets completed & scaled. 1K+ optimisation projects delivered Created SEO processes converted into playbooks & training for the Ferrero Academy
EDUCATION
International House London | IH London
Beginners Arabic
Queen Mary University of London
Bachelor’s Degree, ICT in the Business Environment
SKILLS
ABOUT ASAAD DOOKHY
17 years\' global Search experience Key achievements: Led & scaled Ferrero’s SEO program, achieved record organic traffic period & peak Share of Demand Hitting a record year of organic traffic in 2022 for Unilever, and second highest ever year in 2023 Turning round a 2021 H1 deficit YoY to finish the year on a plus YoY at Unilever Built a global SEO program (across 150 sites) for Nissan Contributed to Amazons biggest ever sales day (at the time) through SEO Doubled Decathlons\' SEO visibility, which resulted in +100% increase in organic revenues ~100% YoY growth at Gift Library (start-up) Built in-house SEO teams and managed global SEO teams & agencies Thought leadership through speaking at conferences, judging awards and external blogs In-house: Amazon, Unilever, Nissan, Decathlon, Ferrero Agency: Digitas, iCrossing, iProspect, MediaCom
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