Beck Spencer

WORK HISTORY

EDUCATION

ABOUT BECK SPENCER

Have a problem? I want to hear about it. Fixing it, making connections and optimizing processes energize me. One on one, in a group setting, professional or personal, it all drives me. I have a black belt in creating solutions and the heels to match. Skilled marketing professional with almost 20 years of managing full funnel integrated digital paid media strategies, creating overarching marketing strategies, customer acquisition and retention through paid and owned marketing, strategic brand partnerships and email nurturing. Have overseen all media across corporate and product marketing with multi-million dollar budgets. Deep expertise in programmatic, paid social, SEM, SEO, influencer activation, custom/sponsored content across the digital ecosystem. Experienced team leader with a focus on developing cultural, career pathing and skilled at navigating a matrix organization.Specialties: User acquisition, client loyalty and nurturing, relationship management and development, event marketing, paid media programs, testing and optimizing strategies