Semil Shah
Director Search Engine Optimization @Shrushti Digital
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WORK HISTORY
Director Search Engine Optimization @Shrushti Digital
Vadodara, IN
Led in-house and remote SEO team for 6+ years Own the keyword research strategy for different product life cycle stages, including preparing segments, clusters, intention filtration, and more. Spearheaded the entire content cycle, from planning to publishing, which included creating a content plan for months to achieve high organic traffic. Managing teams of SEO and ensuring the delivery of high-quality, SEO-optimized content. Audit and fine-tune current pages through on-page and off-page optimization techniques, preserve and enhance keyword rankings, and ensure optimal page speed, user intent, page structure, sitemap, and site structure for improved search visibility. Analyzed data from various SEO tools and dashboards, translating insights into actionable strategies. Work on SEO forecasts and keep a tab on SEO ROI to maintain key channel ratios like CAC and LTV. Responsible for SEO channels and managing KPIs like such as organic traffic, keyword rankings, and conversion rates. Preparing decks and reports using Looker Studio, Google Analytics, and Excel to present clear, concise insights and action plans to the stack holders. Implemented continuous optimization of content creation and editing processes, driving increased efficiency and upholding a superior standard of SEO content throughout the website. Proactively identified and executed innovative SEO initiatives, staying at the forefront of industry trends and fostering a culture of continuous growth. Conducted regular competitor analysis to gain valuable insights into their SEO strategies, utilizing the findings to inspire and refine SEO. Successfully applied CRO strategies to existing SEO pages, achieving a harmonious balance between user intent and maximized conversion rates. Spearheaded and managed link-building efforts, collaborating closely with link-building team agencies to bolster the website\'s authority and cultivate a robust backlink profile.
EDUCATION
Sardar Patel University
Bachelors, Computer Applications
Sardar Patel University
Masters, e-Business
M. Y. High School
XII, Science
SKILLS
ABOUT SEMIL SHAH
Hi, I\'m Semil Shah, your silent-running SEO partner. Agencies call me when search demand outgrows their bench. For 15 years, I\'ve helped agencies in the US, UK, and Canada lift search traffic and revenue, without extra headcount, hype, or \"rank overnight\" promises. What I bring to the table: 80+ white label SEO & PPC services you can resell under your own logo. Fractional Head of SEO support: strategy, SOPs, talent, and reporting. A 24-hour response rule so your clients always feel looked after. Some beliefs of mine: Quiet work produces loud results. Systems outperform hacks.\"SEO becomes Search Everywhere Optimisation\" means Google, Instagram, ChatGPT, and whatever comes next.Milestones I\'m proud of: Generated $1M+ in partner revenue Managed $100K+/month ad budgets with ROI Took an e-com client to seven-figure sales in 2 years Need extra hands on SEO? Let’s connect.
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