Semen Mishkin
Trade Marketing Manager @Regno
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WORK HISTORY
Trade Marketing Manager @Regno
Strategic Trade Marketing Leadership: Coordinating cross-departmental interactions and delivering presentations for the successful implementation of innovative trade marketing tools, focusing on key growth factors.• National Trade Marketing Campaigns: Planning and executing influential national trade marketing initiatives to enhance brand visibility and increase market share.• Development and Implementation of Promotion Strategy: Creating, implementing, and monitoring coordinated promotional plans, ensuring alignment with overall marketing objectives.• Merchandising Team Management: Leading the merchandising team, including planning, coordination, and control of key tasks.• Product Presentation Standards: Establishing and maintaining product presentation standards to support brand consistency and appeal.• Collaboration with BTL Agencies: Conducting tenders for BTL agencies, negotiating contracts, and ensuring seamless collaboration on projects.• Concepts and Budgeting: Developing concepts, detailed plans, and budgets for trade marketing activities in line with overall corporate strategies.
ABOUT SEMEN MISHKIN
Over 12 years of experience in personnel management, merchandising, and trade marketing. Successful track record in establishing merchandising departments and implementing major projects for Coca-Cola. Currently serving as a Trade Marketing Manager, focusing on strategic projects and developing a trade marketing strategy with a key emphasis on sales volume. Brand passion and increasing brand awareness are at the core of my work
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