Selma Ortega Espinosa

WORK HISTORY

EDUCATION

ABOUT SELMA ORTEGA ESPINOSA

I’m a data and analytics leader who sits at the intersection of business strategy, operations, and decision-making.Over the last few years, I’ve led data, analytics, and financial operations teams focused on one core goal: turning complex data into clear, actionable decisions that drive business impact. I thrive in roles where data is not just reported, but actively used to optimize processes, improve performance, and guide strategic choices.My background spans Data & Analytics, Finance Strategy, and Operational Transformation, where I’ve partnered closely with leadership, product, engineering, finance, and go-to-market teams. I’ve worked on initiatives such as funnel and process optimization, automation of manual workflows, financial and regulatory reporting, and the design of scalable data and operating models that support growth.I’m known for being a strong cross-functional partner, a clear communicator with senior stakeholders, and a leader who bridges the gap between technical teams and business outcomes. I have hands-on experience applying automation and AI-assisted solutions to real operational problems, moving teams away from manual, error-prone work and toward more intelligent, data-driven ways of operating.I genuinely enjoy connecting with people, exchanging ideas, and learning how different teams and businesses approach data, operations, and growth. Feel free to connect.