Selina Johnston

Snr Director Merchandising Nike Direct Apla @Nike

Portland, OR, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2025 — Present

Snr Director Merchandising Nike Direct Apla @Nike

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US

Snr Director Merchandising Nike Direct APLALeading teams in creation of assortments and buys in Nike DTC across four channels. Digital retail, full priced owned stores, partners Nike stores and Nike factory stores. Across APLA.

EDUCATION

1994 — 1998

University of the Arts London

Bachelor of Arts (B.A.), Fashion Design

SKILLS

MerchandisingVisual MerchandisingRetailApparelTrend AnalysisFootwearFashionFashion Buying

ABOUT SELINA JOHNSTON

Experienced senior business executive with a +25yr history of working successfully, strategically and profitably within a fast paced Omni channel retail industry. Sharply focused on the consumer. Highly skilled in leading people and teams. Roles and responsibilities covering Buying, Digital trading, CRM, Store design & concept, VM, Design and Marketing.

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Selina Johnston — Snr Director Merchandising Nike Direct Apla at Nike in Portland, OR, US | Unifers