Seetal Mahapatro
Senior Manager @dentsu
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager @dentsu
IN
Led end-to-end performance marketing strategy across Paid Search and Paid Social, aligning acquisition goals with business growth targets.Managed and optimized high-value media budgets, consistently improving ROAS, CPA, and conversion efficiency through data-driven decision making.Designed and executed full-funnel campaign structures covering awareness, consideration, and conversion, improving lead quality and purchase intent.Conducted continuous A/B testing across creatives, audiences, bidding strategies, and landing pages to scale winning combinations.Built performance dashboards and reports to track core KPIs including CTR, CVR, CPA, ROAS, and revenue contribution.Partnered with cross-functional teams (creative, product, analytics) to ensure campaign messaging and user journeys were conversion-optimized.Delivered actionable insights to stakeholders, enabling faster optimization cycles and stronger commercial outcomes.
EDUCATION
St. Xavier School - Odisha
BCA, Computer Science
National Institute of Science & Technology
Master of Computer Applications, Software Development
NIST University
Master of Computer Applications - MCA, Computer Science
Madurai Kamraj University, Madurai
Master of Business Administration, Marketing
ABOUT SEETAL MAHAPATRO
I am a results-driven digital marketing professional with over 13 years of experience building and scaling performance-led marketing programs across paid search, paid social, and full-funnel acquisition. My expertise lies in translating business objectives into data-backed strategies that drive sustainable growth, efficiency, and measurable ROI.I have led high-impact campaigns across diverse industries, managing significant media budgets while consistently improving key performance metrics such as CPA, ROAS, conversion rate, and revenue contribution. My approach combines strategic planning with hands-on execution, ensuring that marketing initiatives are both commercially aligned and operationally sound.I bring deep experience in audience strategy, campaign architecture, creative testing, and performance optimization, supported by strong analytical capabilities. I am highly comfortable working with cross-functional teams, stakeholders, and leadership, and I thrive in fast-paced, outcome-oriented environments where accountability and performance matter.Core strengths include:1. Performance Marketing Strategy (Paid Search & Paid Social)2. Full-Funnel Growth & Conversion Optimization3. Media Planning, Budget Ownership & ROI Improvement4. Data Analysis, Insights & Reporting5. Experimentation, A/B Testing & Continuous OptimizationI am motivated by solving complex growth challenges, building scalable marketing systems, and delivering results that directly impact business performance. I am open to senior individual contributor or strategic roles where performance, ownership, and long-term value creation are key priorities.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.