Seema Maheshwari
Customer Marketing Manager @Tibco
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WORK HISTORY
Customer Marketing Manager @Tibco
IN
Global Account-Based Marketing (ABM) strategy for enterprise and strategic accounts, working collaboratively with sales, customer success, and product teams.• Design and execution of customized, integrated marketing campaigns targeting high-value clients across multiple verticals.• Drive the development and implementation of ABM tools and frameworks, enabling internal teams to execute ABM at scale and optimize customer lifecycle management.• Oversee the end-to-end execution of digital marketing initiatives including content creation, email campaigns, webinars, and paid media, ensuring alignment with customer engagement objectives.• Deliver detailed analytics and campaign reporting, utilizing dashboards to provide senior management with actionable insights on performance, customer trends, and growth opportunities.• Establish and maintain relationships with key external agencies for content syndication and digital media strategy, maximizing reach and impact.• Coordinate global marketing programs across EMEA, APAC, and Americas, ensuring alignment with regional goals and cultural nuances.• Successfully driving a 30% increase in customer engagement through targeted ABM initiatives and contributed to significant renewals with clients like PepsiCo and Macy\'s
EDUCATION
T.M. Bhagalpur University, Bhagalpur
Bachelor of Applied Science - BASc, Zoology Hons
Digital Vidya
Diploma, Digital Marketing
Rajasthan Vidyapeeth
Master of Business Administration - MBA, Finance, General
Mount Carmel School - India
12th Std, Science
ABOUT SEEMA MAHESHWARI
Senior Marketing and ABM Strategist | B2B Tech & Retail Expertise | Driving Revenue Growth through Data-Driven Campaigns & Cross-Functional LeadershipAccomplished Marcom professional with over 25 years of industry expertise, blending 14+ years in the B2B tech sector with 10+ years in fashion and retail. A results-driven leader known for creating and executing innovative marketing strategies that drive significant revenue growth and brand expansion. Demonstrates a strong entrepreneurial mindset, with a proven ability to lead cross-functional teams, optimize marketing performance, and align business objectives with customer-centric marketing initiatives. Expertise spans Account-Based Marketing (ABM), demand generation, digital marketing, competitive analysis, and marketing analytics, ensuring data-driven decision-making and measurable impact. Adept at managing complex, multi-channel campaigns that engage customers, accelerate sales cycles, and enhance customer retention. Passionate about leveraging marketing technology and insights to lead business transformation and deliver sustainable growth across global markets.
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