Sebastien Antoine
Head of Marketing & Operations @The Policy Shop - Insurance
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WORK HISTORY
Head of Marketing & Operations @The Policy Shop - Insurance
As Head of Marketing & Operations at The Policy Shop, I serve as the strategic bridge between growth marketing and organizational performance—driving brand visibility, campaign performance, and operational excellence across the board. Strategic Leadership & Brand GrowthI lead the vision and execution of multi-channel marketing strategies aligned with business objectives, bringing together customer insights, data intelligence, and creative innovation. From deep market analysis to competitive positioning, I identify growth opportunities that turn into measurable results. SEO & Content Strategy (50+ Articles Monthly)Spearheaded a results-driven SEO program, overseeing 50+ optimized articles each month. Leveraging keyword trend analysis and search intent, I’ve led initiatives that significantly boosted our organic traffic and improved search engine rankings—positioning The Policy Shop as a go-to authority in life insurance, annuities, and IUL products. Performance Marketing & SEM ExecutionImplemented targeted SEM campaigns and refined our content strategy across paid and organic channels. My keyword-first approach to copywriting and campaign design has driven higher CTRs, lower CPCs, and improved lead quality across platforms. Email Marketing OptimizationEnhanced our email marketing automation and segmentation strategies—boosting open rates, click-through rates, and nurturing sequences to increase lead conversions and re-engagement. Creative Direction & Content ProductionFrom scriptwriting to visual content creation, I bring ideas to life with creative that captivates and converts. I lead brand storytelling efforts with a strong understanding of audience psychology and platform-specific performance. Operational Excellence & KPI OwnershipAs Head of Operations, I oversee workflows and performance metrics including CAC, CLV, conversion rates, and pipeline velocity. I work cross-functionally to enhance efficiency & scale revenue-driving systems
EDUCATION
Pontificia Universidad Católica Madre y Maestra
Bachelor's degree
SKILLS
ABOUT SEBASTIEN ANTOINE
Strategic Marketing + Operations Leader | Driving Growth, Brand Visibility & Measurable…
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