Sebastián Bernal Guzmán

Growth Crm Specialist @Global66

Operational Execution: Content creation, briefing, and implementation of impacts via email, SMS, push notifications, and WhatsApp- Strategic Optimization: Continuous improvement of the platform by proposing targeted communication actions and promotions to impact activation, retention, and reactivation- Advanced Analysis: Evaluation of the effectiveness of channels and communications through cohort analysis (by country, transaction rate, frequent users) for decision-making- Inter area Support: Communication of non-recurring messages (new products, discounts) to specific segments- Continuous Improvement: Identification of customer pain points to convert them into communication opportunities and continuous adjustments of campaigns to maximize results.