Sebastian Davis
Creative Lead Global Digital Marketing @Mattel, Inc.
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WORK HISTORY
Creative Lead Global Digital Marketing @Mattel, Inc.
El Segundo, CA, US
Spearheaded all creative for flagship IP \"Hot Wheels,\"\"Matchbox,\"\"Masters of the Universe,\"\"Thomas the Tank Engine,\" as well as Licensing giants \"Jurassic World\" & \"WWE.\" Aligned & Synthesized Creative with diverse needs of Marketing and Licensing stakeholders.Selected accomplishments:• Pioneered the “Playisode” ad format for Mattel – a live-action, narrative-first, YouTube-native short-film, smashing classical ad retention rate of by 30%, and boasting an average view time of 90 seconds.• Revamped hit YouTube CGI series “Matchbox Adventures,” utilizing data-driven learnings to reinvent the aesthetic and narrative structure to better align with our kid audience, and resulting in over 20M additional views compared to previous seasons. • Partnered with elite licensors (Microsoft Minecraft, Universal Jurassic World, Disney Marvel, Lucas, Pixar) to integrate renowned IP & characters into new Hot Wheels “Racerverse” stop-mo series.
EDUCATION
University of Southern California
Master of Fine Arts (M.F.A.)
Stanford University
Bachelor of Arts (B.A.)
SKILLS
ABOUT SEBASTIAN DAVIS
From Hot Wheels to Hollywood-level storytelling — I craft character-driven…
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