Sean Weidemann

Head of Digital & Marketing @Modern Currency

Melbourne, AU

Modern Currency is a boutique Marketing, Digital, eCommerce, PR, Events and Social media company providing these services to a wide range of client Victoria, Australia and World Wide. I am responsible for- Creation, management and implementation of digital marketing and communication strategies and tactical plans to achieve targets according to clients’ requirements- Storyboarding & planning social media & web content - Manage Creation of content for social media, eCommerce and Web, manage how content and digital strategy aligns with the overall marketing strategy and objectives for client’s campaigns and annual goals- Project management of physical and digital projects end to end- Plan out, direct and report on email, digital and marketing campaigns- Measure, analyse and define actionable insights from sales and marketing performance, lead generation, ROI, customer behaviour and trends- Website management and updates, hosting support - SEO and SEM direction and support for internal teams and external clients- Manage website and eCommerce development, implementation and training- Manage and help with eCommerce SEO, reporting, user experience and sale lifecycle, create and maintain timesheet system, build and management of company website - Photography - studio and location, product, in-situ, event, fashion, social media content, campaign shoots, corporate head shots, client profile photography - Video - TVCs, social media campaigns, interviews, editing- Training - internal and external training on Adobe programs, camera use, lighting, web development and various IT systems.

North Metropolitan TAFE

Associate Diploma, Business Marketing

General Assembly Australia

Digital Matketing, Digital Marketing