Sean Duffy

Founder Crm & Customer Analysis Consultant @Segmentum Crm & Email Marketing Experts Go From \'batch & Blast\' To \'precise & Predictable\'

Leicester, GB

We help our clients in B2C sectors such as retail, travel, consumer apps & marketplaces grow by unlocking the potential of their customer data. Our clients make better decisions across their business thanks to the customer insights we deliver. They increase retention rates and LTV with an improved CRM strategy. And they get there faster thanks to our expertise and technology removing barriers. HOW WE WORK - Understand your customers We take your entire transaction history and show you the drivers of lifetime value, where customers are lapsing, repeat purchase patterns and more, delivering this as bespoke dashboards that can be filtered to answer any customer questions- Create a CRM Strategy Using our data insights, we work with you to build a CRM strategy tailored to your objectives and priorities – we don’t just list the usual best practice checklist to follow- Execute Personalised Campaigns It won’t come as a surprise that at the heart of the CRM strategy will be highly personalised campaigns. Using our expertise and specialist technology we will help you to implement 1:1 personalised campaigns that reactivate lapsed customers, increase LTV and improve repeat purchase rates- Bespoke CRM Tools & Tech Stack Your current tools might not be fit for purpose and your IT team are stacked on other priorities. We fill the gap and enable CRM projects to be implemented & evolved quickly, without you wasting time and money looking for new marketing automation platforms- Enhanced Segmentation We take your customer data and enrich it to make it available in user-friendly formats within your existing marketing automation platform, to make segmentation fast, easy & effective- AI Predictive Modelling Leveraging our suite of AI solutions, we accurately predict future customer buying behaviour & uncover product affinities to deliver highly personalised product recommendations in campaigns to dramatically increase click & conversion rates.

University of the West of England

Business Studies, Marketing, Strategic Management, Business IT