Sean Adams
Chief Marketing Officer @Brand Metrics
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WORK HISTORY
Chief Marketing Officer @Brand Metrics
London, GB
Having worked with Brand Metrics since 2018 and having been invited to become a partner in 2019, now my role is increasingly focused on extracting insights from our extensive measurement database and marketing the benefits of campaign effectiveness to our customers and the wider marketplace. In line with this evolution in my role, I am now excited to concentrate on building the company\'s first ever marketing team in 2024.
EDUCATION
MiniMBA
Mini MBA, Marketing
SKILLS
ABOUT SEAN ADAMS
I help senior publisher sales leaders prove brand impact in ways advertisers trust.My background spans advertising, media, research, and strategy and one lesson has held true throughout: data only matters when it becomes a clear commercial story. Today, I focus on marketing, measurement and insight for digital publishers.I’ve helped measure more than brand campaigns and run over focus groups, interviews and workshops, delivering insights to sales teams, buyers, and leadership. The result is a simple shift:Before: Clicks, reach, and post-campaign decks do most of the explaining.After: Sales teams walk into renewals with credible brand impact data that shows what works with their audience and why it matters commercially.I believe brand measurement shouldn’t be complex or intrusive. It should be independent, trusted, and standard across every campaign — not a specialist add‑on.If you’re a publisher looking to defend the value of advertising in your environment, or want to turn data into stronger commercial narratives, I’m always open to a conversation.
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