Sean McMahon
Director of Content - Finance and Energy @Smartbrief
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WORK HISTORY
Director of Content - Finance and Energy @Smartbrief
SmartBrief produces multimedia content for more than 7 million business executives, policymakers and thought leaders. I am responsible for conceptualizing, producing and distributing content that includes newsletters, podcasts, webinars, custom content, research papers, conference reports, infographics and social media. In addition to managing a global team of more than 20 content creators, my core responsibilities and key achievements include:• Helping grow SmartBrief’s newsletter subscriber base across the Financial Services and Energy verticals from to 2.4 million.• Monitoring breaking news and trends to manage the production of more than 80 newsletters for some of the most influential audiences in the Financial Services and Energy industries, including the Securities Industry and Financial Markets Association, the Futures Industry Association, the Consumer Bankers Association, the Financial Services Institute, the CFA Institute, the Renewable Energy SmartBrief, the Modern Money SmartBrief and Bloomberg.• Serving as one of the directors of SmartStudio, SmartBrief’s in-house custom content division that collaborates with clients to create the mulitmedia assets needed to execute their brand awareness and lead generation campaigns. SmartStudio also helps clients devise and implement internal communications strategies. • Creating, producing, editing and hosting the Renewable Energy SmartPod and the Modern Money SmartPod.• Moderating live events, video roundtables and webinars featuring policymakers and industry executives.• Coordinating all content on SmartBrief’s Financial Services and Energy industry homepages and social channels.• Establishing content distribution partnerships with numerous news organizations, including Bloomberg, The Financial Times and Risk.net.• Writer/Editor of While You Were Working SmartBrief, a light-hearted recap of news across all topics and industries (Tech, Education, Aerospace, Travel, Food & Beverage, etc.).
EDUCATION
Linfield University
Bachelor of Arts, Mass Communications
SKILLS
ABOUT SEAN MCMAHON
I am a media professional with expertise in developing and deploying content-centric communications strategies across all media platforms. I specialize in navigating the intersection of media, policymaking and industry. My strongest skills include content creation, information aggregation, media relations, audience development, strategic planning and message optimization.
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