Seagren Crous
Director of Marketing & Pr @Outdoorsy
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WORK HISTORY
Director of Marketing & Pr @Outdoorsy
Austin, TX, US
EDUCATION
University of Oklahoma
Bachelor of Arts, Journalism- Public Relations, French
ABOUT SEAGREN CROUS
As a seasoned strategic communications leader with over 15 years of experience, I excel in crafting impactful, culturally resonant storytelling for globally recognized lifestyle and CPG brands such as Clorox, OREO, Royal Caribbean International, IAMS, and Marriott Hotels. I specialize in harnessing cultural insights to develop integrated communication campaigns that captivate audiences and drive tangible business outcomes, all while bolstering brand reputation. In my role as Senior Vice President at Ketchum, I lead teams across earned media/PR, organic social, creative, influencer marketing, and content strategy, leveraging data-driven insights to guide and optimize performance and transform brand narratives into impactful cultural moments. With expertise in digital innovation and team leadership, I\'ve successfully guided brands on building and growing a social-first presence, all while driving deep community engagement and tapping into emerging platform trends.
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