Sam Cross
Regional Marketing Executive @Dignity Group
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WORK HISTORY
Regional Marketing Executive @Dignity Group
Regional Marketing Executive Community Strategy & Brand Engagement Digital Communications Specialist Experienced marketing professional with a strong focus on regional outreach, inclusive community engagement, and digital campaign execution. Proven ability to align local marketing strategies with broader business objectives through data-informed planning and stakeholder collaboration.Key Responsibilities- Develop and implement SMART (Specific, Measurable, Achievable, Realistic, Time-bound) community outreach plans tailored to diverse local audiences- Partner with branch teams 3–4 days per week to deliver strategic, hands-on marketing support- Advise on culturally inclusive outreach initiatives, ensuring relevance across ethnic, religious, and demographic groups- Build partnerships with care homes, hospices, faith organisations, and local networks to strengthen community presence- Lead local public relations and social media campaigns to amplify engagement and brand visibility- Maintain internal compliance, digital security, and sustainability across social media platforms- Mentor and support Social Media Champions in developing strategic, audience-aligned content- Monitor emerging social trends and integrate relevant platforms and tactics into local strategies- Support branches in refining website content and user experience for improved local engagement- Guide and optimise local advertising campaigns, ensuring strong return on investment (ROI).
EDUCATION
University of Plymouth
CMS
University of Plymouth
BSc (Hons)
Plymouth School of Nursing
RGN
University of Plymouth
MSC
Centre of Excellence
Diploma
Chartered Institute of Marketing
Marketing
University of St Mark & St John
Masters
SKILLS
ABOUT SAM CROSS
Leadership and management: Skilled in leading and managing large teams, recognising and…
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