Scott Duvall

Marketing Manager @Excel Truck Group

Roanoke, VA, US

I developed Excel\'s Marketing Department from the ground up, and currently lead a team of three, collaborating with the Parts, Service, and Truck and Trailer Sales teams to build engaging campaigns that have since been replicated by our top competitors across the industry. I also direct internal campaigns, driving employee engagement and supporting HR initiatives that have seen measurable growth in employee happiness.Our Parts campaigns have generated over $4M of additional parts sales in the past two years, utilizing a low cost combination of print flyers, posters, social media, email blasts, internal tv ads, and improved employee sales training.Our Service campaigns have generated over $500k in additional service work this year using similar methods, with both campaigns informed by the shifting seasonal and economic needs of our customers, and measured and improved with in-depth data analysis.Our Sales campaigns have measurably increased lead generation for the New and Used Truck and Trailer Sales teams, and the presentations and other content we develop are used to close deals with our largest customers.We also regularly promote successful customer events, bringing hundreds of customers to our cookouts, golf events, grand openings, and other events each year.I developed our Google Review management process, and our dealerships are now the most reviewed in each of their AORs. Each has also increased its rating, with all of them now at or above 4 stars.I am proud to serve our industry and see it grow, and will gladly share strategies and ideas with other marketing managers in our field. I was frequently consulted during the development of DTNA\'s marketing training, to be used by dealerships nationwide, and provided topic order, structure, content, worksheets, and examples. I also served on the NCTA\'s Workforce Development Trailer Committee, contributing to the design, development, and marketing of one of the first Workforce Trailers in the country.

Principia College

Bachelor of Business Administration (B.B.A.), Business, Art