Scott Leblanc

Manager Creative Services @Children's of Alabama

Birmingham, AL, US

Lead creative strategy, concept development, and visual direction for Alabama’s only pediatric hospital, supporting brand campaigns, service-line marketing, recruitment, internal communications, and philanthropy. As a key brand steward within Strategic Communications, I ensure consistency in tone, voice, and visual identity across all departments, divisions, and the Children’s Hospital Foundation.Rebuilt and realigned the creative team post-COVID, breaking down silos and re-establishing a collaborative, high-trust culture that balanced teamwork with individual creative autonomy.Spearheaded the hospital’s first major brand campaign since 2012, We Are Here—a system-wide rallying cry reinforcing both Children’s physical presence and its emotional commitment to families. The campaign has been adopted across advertising, recruitment, internal communications, and fundraising.Led the rebrand of the expanded Behavioral Health Division, creating a flexible identity system for the core division and six sub-services—distinctive, approachable, and seamlessly aligned with the Children’s master brand.Oversee creative support for a complex academic medical environment, delivering on-brand, on-time, and on-budget solutions across dozens of service lines including Oncology, Cardiology, Nephrology, and Behavioral Health.

The University of Alabama

Master of Arts - MA, Advertising and Public Relations Management

University of Louisiana at Lafayette

BFA, Graphic Design