Scott Houle

Director, Marketing Strategy and Operations @Brown University Health

Providence, RI, US

MARCOMM EXPERTISE & CREATIVE LEADERSHIP- Lead and manage the Coastal marketing team’s operations – including creative design, email, mailings, print, website, intranet, social media, signage, surveys, analytics, branding, reputation marketing calendars/plans, and budget- Create strategic, timely and accurate marketing campaigns while maximizing tools that support Coastal’s mission and brand as a primary care driven organization- Provide analysis, advice, and support to senior and peer leaders on marketing, communication, and consumer experience within Coastal and Lifespan- Provide creative, constructive feedback and marketing guidance to support goals of the corporate office, population health programs, ancillary services, and primary care practices- Lead the conceptualization, design, production, and dissemination of digital and printed content- Create content for patient and employee education/engagement• CONSUMER EXPERIENCE (Patient, Employee & Community)- Lead Coastal’s Patient Experience platform within the Lifespan system - Oversee the construction, compilation and analysis of patient and employee experience surveys- Conduct market research to find answers about patient requirements, habits, and trends• REPUTATION, RECRUITMENT & COMMUNITY PRESENCE- Oversee and manage online reputation for all practices and clinicians through Coastal’s website, as well as online search engines and review sites- Provide coordination and support of the company’s charitable activities- Oversee the content and maintenance of Coastal’s website and social media channels- Create physician and staff recruitment materials and organize campaigns and events- Manage and coordinate Coastal articles, press releases, and media inquiries, as necessary• EMPLOYEE RETAINMENT & RECOGNITION- Support the company’s employee wellbeing initiatives and provide insights on areas of focus- Provide coordination and support of the company’s employee recognition activities

Rhode Island College

Bachelor of Arts (B.A.), Public Relations (major) and Marketing (minor)

Community College of Rhode Island

Associate of Science (A.S.), General Business