Elizabeth Lowe Andreadis

Senior Marketing Communications Officer @Lifespan

Providence, RI, US

Develop and execute comprehensive, long-term marketing strategies and plans that advance key services including: Lifespan\'s The Miriam Hospital, a teaching hospital of the Warren Alpert Medical School of Brown University, Newport Hospital, Lifespan Orthopedic Institute, Lifespan Weight Loss Services, Minimally Invasive Urology Institute, Lifespan Home Medical and Lifespan Medical Imaging.Plans include market data (including service volume and market share), situation analysis, competitive overview, SWOT analysis, marketing objectives, key messages, target audience and strategic marketing tactics with defined budgets and timelines.Create relevant and consistent content (blogs, videos, social media posts) to increase brand awareness, create positive perception and foster engagement.Manage digital marketing including banner and PPC advertising, paid social, SEM, SEO and email marketing.Provide advanced research, marketing, writing and issues management and strategic communications planning and consultation. Collaborate closely with senior leadership to identify institutional priorities.Oversee traffic management while providing supervised guidance to a team of 20 support staff (writers, designers, web producers, photographers, videographers and media relations officers) assigned to specific projects.Participate in the creative development process for marketing and communications efforts including collateral, advertising, direct mail, and digital marketing.Plan and manage departmental marketing budget for the Miriam Hospital.Develop, monitor and report outcomes of processes to track marketing and communications plan results.

Nantes Université

Junior Year Abroad, History

Boston College

Bachelor of Arts, History / French

Ethnikon kai Kapodistriakon Panepistimion Athinon / University of Athens

Certificate of Modern Greek Language Studies