Peter Mitchell
Senior Digital & Inbound Marketing Manager @Aberdein Considine LLP
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WORK HISTORY
Senior Digital & Inbound Marketing Manager @Aberdein Considine LLP
Aberdeen, GB
EDUCATION
North East Scotland College
HNC, Applied Sciences
North East Scotland College
HNC, Web Development
Robert Gordon University
Bachelor of Science (BSc), Computing for Internet and Multimedia
ABOUT PETER MITCHELL
I\'ve been working in digital marketing since 2012, across agency roles, an in-house position in the oil and gas industry, and the last several years leading digital strategy for Aberdein Considine, one of Scotland\'s largest legal and property firms.That range of environments has meant adapting quickly to different industries, audiences and business objectives. The fundamentals of what makes digital marketing work don\'t change that much regardless of the sector.At Aberdein Considine I own the digital strategy end to end. SEO, paid search, content and social.Beyond the day to day marketing, I\'ve been one of the internal leads on two large scale website rebuilds covering the firm\'s property, legal and corporate web presence. Briefing and managing external agencies, keeping stakeholders aligned, and making sure projects actually land. Core areas: SEO, Google Ads, paid and organic social, content strategy, copywriting, email marketing via HubSpot, and digital project management including website builds and supplier management.
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