Scott Stanton

Senior Technical Architect @Cheetah Digital By Marigold

New York, NY, US

Built and maintained complex email program, including ad-hoc campaigns, triggered emails, and transactional emails which utilized XML and API- Created preference centers, surveys, and volume registration pages leading to substantial increases in subscriber demographics- Trained and managed team of account managers across multiple locations, including Costa Rica- Designed complex queries to personalize emails and engage subscribers with relevant offers and information- Optimized emails and web pages with CSS providing subscribers using mobile devices with primary content in a more accessible and engaging format- Developed testing strategies to identify subscribers’ email habits leading to higher open and engagement rates each year- Managed subscriber database, including creating and updating lists and segmenting data for targeted cross-channel marketing campaigns- Coordinated with Litmus, Return Path, Movable Ink, and Fidelis to include third-party features for growing client needs- Created quarterly client program review presentations to include action plans and strategic recommendations focusing on providing an actionable roadmap to help clients improve program performance through the application of creative, subject line, and database marketing best practices