Scott Rives

WORK HISTORY

ABOUT SCOTT RIVES

I’m a marketing leader who has been fortunate to work with outstanding teams throughout my career. Any success I’ve had is a direct reflection of their talent, collaboration, and hard work.With more than 20 years in retail design and marketing, I’ve supported exceptional teams, developed emerging ones, and partnered with both internal and agency creatives to refine brand messages that truly resonate. My experience centers on three core pillars:Traditional MarketingExpertise in project management and process optimization across direct mail, catalog, broadcast TV and radio, circulars, OOH, photography/asset creation, and in-store POS. I focus on building strategies and ROAS models that drive measurable results across these channels.Digital MarketingLeadership across SEO, SEM, email, display, paid and organic search, social investments, branding, website development, OTT, video, and digital brand standards. My teams work to create seamless continuity between the digital experience—where most customer journeys begin—and the physical environments that carry them forward.Retail EnvironmentsA strong belief that physical design must extend and strengthen the brand impression established online. I’ve seen retailers struggle when their environments don’t align with their brand message or can’t evolve over time. My teams sit at the intersection of design and construction to create flexible, future-proof retail environments that deliver consistency, cohesion, and impact.