Scott Ridout
Marketing Manager @Sonas Systems
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WORK HISTORY
Marketing Manager @Sonas Systems
Glasgow, GB
Sole responsibility for strategic marketing direction, developing and deploying go-to-market strategies across European, Middle Eastern, and APAC regions- Created and prepared the company\'s 2023 marketing plan. Embedded plan, gained cross-department buy-in, delegated tasks, and cultivated a productive working environment- Embedded knowledge into the company and mentored staff to advance their professional development - Developing, managing and monitoring integrated campaigns and associated activities. Including managing socials, website, content, PR, EDM, events, brand, and analysing data and making adjustments to improve performance- Promoted strong stakeholder engagement, especially with key contacts at associations, to receive discounts on 2023 conferences and exhibitions and execute hidden promotional opportunities. Liaising with design agencies and freelancers to achieve quality outputs in line with brand guidelines.
EDUCATION
Edinburgh Napier University
Bachelor of Arts - BA
The Berlin School of Economics and Law
Erasmus Semester
Strathclyde Business School
Masters
ABOUT SCOTT RIDOUT
Head of Marketing & Sales | Scaling B2B software growth I lead marketing and sales…
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