Scott Molloy
Director of Demand Generation @Medable
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WORK HISTORY
Director of Demand Generation @Medable
EDUCATION
University of Bath
Master of Science - MS, Business, Management, Marketing, and Related Support Services
University of Bath
Bachelor of Science - BS, Biology/Biological Sciences, General
ABOUT SCOTT MOLLOY
Performance marketing professional at unicorn clinical trial software leader - Medable.Driving demand, via digital initiatives, within pharma sponsors & CROs for Medable\'s industry-disrupting decentralized clinical trial platform. I\'ve been with Medable through multiple funding rounds, including our most recent series D $300 million+ fund raise & subsequent $2 billion+ valuation. Moreover, I\'ve been responsible for fuelling explosive growth across across a myriad of digital marketing & sales funnel metrics throughout the company\'s journey to \'Two-nicorn\' status:1) Grew Medable\'s LinkedIn following from to (15.5X growth) in less than 2.5 years.2) Overtaken 6 major competitors across all social media metrics in 2 years.3) Landed Medable within the top 10 most socially active US companies in 2022 as a result of internal initiatives.4) Influenced tens of millions of dollars in sales pipeline annually through media partnerships, SEM, & organic campaigns.My key focus areas are; all things social media, SEO/SEM, media/brand partnerships, paid media, content creation, & our overall demand generation strategy.
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