Scott McConney
Fractional & Contracted Paid Media Management @Contractor
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WORK HISTORY
Fractional & Contracted Paid Media Management @Contractor
CA, US
12+ years experience across Performance & Growth Marketing for ECommerce, Direct-to-Consumer (DTC), and Omni-channel retail. I\'m interested in managing campaigns in platform, as much as I\'m willing to manage strategy and teams. Services for contracted work include: Programmatic Media | ConnectedTV (CTV), Display, Online Video, ConnectedTV, Display, Native, Audio, Digital-out-of-Home (DOOH) Paid Social Media | Meta Ads, Pinterest Ads, LinkedIn Ads, TikTok, YouTube Traditional Media | TV, Radio, Podcasts Search & Shopping | Google Ads, Bing Ads Digital Marketing | Affiliates, Partnerships
EDUCATION
Arcadia University
Bachelor of Arts (B.A.), History
University of Phoenix
Master of Business Administration - MBA, International/Global Studies
SKILLS
ABOUT SCOTT MCCONNEY
As a Senior Manager of Performance Marketing with over three years of experience at Exemplis LLC, my work focuses on leveraging skills in paid media advertising, paid social media advertising, and affiliate marketing to drive impactful digital strategies. My approach integrates innovative technologies and aligns campaigns with overarching business goals for sustained growth. My career spans over a decade in digital marketing, including roles in performance marketing, digital strategy, and paid media execution. I am committed to fostering collaborative partnerships and building comprehensive marketing frameworks that empower organizations to unlock their full digital potential.
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