Scott Hickman
Senior Director, World of Coca-cola @The Coca-Cola Company
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WORK HISTORY
Senior Director, World of Coca-cola @The Coca-Cola Company
Atlanta, GA, US
Key projects include Strategy and Design for Immersive Exhibitions and Interactive Experiences as part of a multi-year Master Plan Renovation of the attraction through a network of external and internal teams.
SKILLS
ABOUT SCOTT HICKMAN
As the Senior Creative Director at Coca-Cola, I lead the strategy and design of new immersive installations and interactive experiences that showcase the iconic brand and its global impact. With over 20 years of experience in creating design-driven experiences and environments, I have a passion for capturing hearts and changing minds through storytelling, technology, and innovation.My experiential projects span across various industries and locations, from entertainment and retail to corporate and cultural. I collaborate with a network of external and internal teams that specialize in experience design, digital media, architecture, place making, environmental graphic design, and fabrication. I also guide tech-savvy storytellers that connect brands to massive markets with immersive digital interactions. Some of my key projects include the Cartier Mansion on 5th Avenue, Netflix locations in NYC, LA and Tokyo, and Comcast’s HQ Campus.
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