Scott Hallam
Senior National Account Manager @Danish Crown
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WORK HISTORY
Senior National Account Manager @Danish Crown
Rochdale, GB
EDUCATION
University of Lincoln
Bachelor of Arts (B.A.), Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT SCOTT HALLAM
A commercially astute National Account Manager with over 12 years of experience in account management and retail, currently overseeing a £90M P&L portfolio at Cranswick Country Foods PLC. Adept at driving year-on-year sales growth, with recent achievements including 3% category sales growth in 2024-25 and spearheading a 70% volume increase for premium gammon during the most successful Christmas season to date. Expertise includes end-to-end sales forecasting, stakeholder engagement, and managing complex supply chains to deliver exceptional outcomes. Demonstrated success in developing and launching innovative NPD strategies that align with customer goals and category trends, effectively managing multiple seasonal product changes annually. Passionate about building collaborative relationships and leveraging data-driven insights to inform commercial strategy and influence business decisions. Known for fostering team development and delivering consistent, sustainable revenue growth while maintaining operational excellence.
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