Scott Bampton
Senior Content Marketing Manager @Satalia
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WORK HISTORY
Senior Content Marketing Manager @Satalia
London, GB
Satalia, a WPP company, turns business challenges into AI-powered solutions. And my challenge as content marketing/content strategy lead is to ensure that message resonates with our audience - by promoting Satalia as thought-leaders in the AI space.The resulting cross-channel plan is designed to ensure our audience always gets the most valuable content at the right time, in the right format. This has involved- Developing a strategy-backed, website-first content marketing campaign centred around Satalia\'s brand new AI Thought Leadership hub- Creating long and short format thought leadership content in both video and article format, focusing on key trends and applications in the AI space - in the outcome-focused language of our target audience, not techspeak- Promoting the content through LinkedIn and YouTube (which involved rebuilding the YouTube channel from scratch and driving new subscribers)
EDUCATION
University of Lancashire
Bachelor of Arts, Journalism & English
ABOUT SCOTT BAMPTON
Marketing/content professional whose work sits at the intersection of audience…
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