Sylvain Bihan
Head of Omnichannel Excellence & Business Innovation @Ucb France
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WORK HISTORY
Head of Omnichannel Excellence & Business Innovation @Ucb France
Paris, FR
Report to French GM, aligning omnichannel and innovation priorities with affiliate strategy- Support teams in omnichannel strategy and execution to boost customer impact- Drive go-to-market innovation (e.g, late life cycle product) and lead GenAI adoption and local use cases.
EDUCATION
Université de Bretagne Occidentale
DUT Génie Biologique - Option Analyses Biologiques et Biochimiques, Biologie, général
Université de Bretagne Occidentale
Licence Biologie Cellulaire et Physiologie, Physiologie animale
IGR-IAE Rennes
Master double compétence Biologie-Marketing (IGR/IAE Rennes), Marketing
SKILLS
ABOUT SYLVAIN BIHAN
Results-driven digital marketer with 9 years of experience in driving business growth through strategic omnichannel campaigns. Proven expertise in creating and implementing innovative digital solutions that optimize customer engagement and increase brand visibility. Thrives in dynamic environments, collaborating with visionary professionals to solve complex business challenges. Passionate about staying ahead of industry trends and crafting impactful marketing strategies that drive impact and enhance brand reputation.Core competencies and strengths :* Teamwork in international cross-functional teams* Good relationship-building skills with medical professionals * Omnichannel Expertise* Well aware of Social Media Strategies * Good knowledge of User Experience Design* Deep knowledge of the marketing funnel and ability to interpret customer data.
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