Savannah Pratt Sharma
Social Media & Public Relations Marketing Manager @Worth International Media
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WORK HISTORY
Social Media & Public Relations Marketing Manager @Worth International Media
Atlanta, GA, US
Spearhead social media strategy and digital PR for Worth It Media’s travel portfolio — Prevue, Recommend, and Undiscovered Florida — achieving measurable growth and brand visibility across diverse audiences.Growth & Engagement: Increased Prevue followers by 40.5% and Recommend followers by 35.44% in nine months through high-impact influencer and affiliate collaborations. Boosted engagement by 85% through creative campaigns with partners including Royal Caribbean, Virgin Voyages, Sunseeker Resorts, and global destinations.Digital PR & Collaborations: Manage influencer relationships, partnership outreach, and cross-brand campaigns to enhance online visibility and industry presence.Content Strategy & Design: Built comprehensive design guidelines to streamline content creation across five social media platforms, ensuring a cohesive brand presence and accelerating production timelines.Audience Targeting: Developed segmentation strategies based on engagement trends, webinar participation, and customer feedback, crafting brand voices tailored to B2B, B2C, and travel advisor audiences.Campaign Management: Plan, execute, and optimize targeted LinkedIn ad campaigns, destination spotlights, and content series that align with both editorial and marketing objectives.
EDUCATION
Georgia State University
Bachelor’s Degree, Broadcast Journalism / Minor in Film
Chattahoochee Technical College
Associate of Science (A.S.), Television Production
SKILLS
ABOUT SAVANNAH PRATT SHARMA
As Social Media & Public Relations Marketing Manager at Worth International Media, I…
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