Savanna Ellena
Marketing Manager @Southview Design
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WORK HISTORY
Marketing Manager @Southview Design
I lead and execute marketing strategy at Southview Design, partnering with leadership to drive brand growth, engagement, and demand. With 10+ years in marketing, I bring a hands-on, data-driven approach across brand positioning, content, paid and organic digital, and campaign execution.I’m known for balancing strategy with execution—building strong cross-functional relationships while delivering measurable results across B2B and B2C audiences.Expertise: Marketing strategy · Brand positioning · Paid & organic digital · Content & PR · Google Ads & Analytics · Lead generation · WordPress · Budget management
EDUCATION
University of Minnesota Duluth
Bachelor of Arts (B.A.), Communication
University of Minnesota Duluth
Bachelor of Arts - BA, Hispanic and Latin American Languages, Literatures, and Linguistics, General
SKILLS
ABOUT SAVANNA ELLENA
Marketing Manager | Strategic Growth Leader | Brand & Demand ArchitectMarketing leader with 10+ years of experience driving growth through integrated strategy, strong client partnerships, and hands-on execution. I lead cross-functional teams while staying deeply involved in the work—turning business goals into measurable marketing outcomes.My expertise spans brand positioning, demand generation, and full-funnel digital strategy across B2B and B2C environments. I’m highly data-driven, execution-focused, and known for balancing multiple initiatives without losing sight of performance, quality, or relationships.What I do best:• Lead and execute marketing strategy• Build and manage high-performing teams and client relationships• Develop and activate brand, content, and campaign strategy• Optimize paid and organic performance across search and social• Translate insights into clear, compelling messagingCore expertise:Brand positioning · Marketing strategy · Client relationship management · Consumer journey mapping · Paid & organic search and social · PR · Google Ads & Analytics · Lead generation · Content strategy · WordPress · Budget management · Market research · B2B & B2C campaigns
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