Saurabh Singh Kaira
Media Manager @Mouser Electronics
Signup · Get unlimited contacts
WORK HISTORY
Media Manager @Mouser Electronics
Bengaluru, IN
Leading integrated marketing strategy and execution across 8+ APAC markets with a $5–6M annual media budget - owning the full channel mix across programmatic, paid search, social, PR, influencer, DOOH, events, and lead generation programs.What I\'ve built here:Designed and executed full-funnel GTM campaigns across DV360, The Trade Desk, Google Ads, Meta, and LinkedIn - aligning each channel to awareness, engagement, and pipeline conversion objectivesDrove 18% improvement in engagement and 12% gain in media efficiency through structured A/B experimentation across audiences, creatives, and placementsBuilt cross-functional alignment with sales, product, and category teams - connecting every marketing initiative to a pipeline and revenue outcomeManage external agencies with full governance, SLA accountability, and continuous optimization cadencesDefine regional KPIs and measurement frameworks; deliver executive-level reporting that turns multi-channel data into clear business decisions
EDUCATION
Punjab Technical University
Bachelor's degree
Texas McCombs School of Business
PGP-DSBA, Data Science and Business Analytics
SKILLS
ABOUT SAURABH SINGH KAIRA
I\'ve spent the last 10 years building marketing programs that don\'t just perform - they scale.From managing a $30M+ global marketing budget at Chegg across US, APAC, LATAM, and MENA, to owning the full APAC integrated marketing mandate at Mouser Electronics, my career has been defined by one consistent thread: building the strategy, the team infrastructure, and the measurement frameworks that make marketing repeatable - not just effective once.What I actually do day-to-day sits across three areas most marketers keep separate:Performance marketing: programmatic (DV360, The Trade Desk), paid search, paid social, full-funnel campaign management, and obsessive ROI optimization across channels.Integrated campaign leadership: GTM strategy, demand generation, ABM, brand, PR, DOOH, influencer, and events all connected into one cohesive regional plan.Team and operational leadership: I\'ve built and led teams of 12+, managed agencies across multiple markets, designed execution playbooks that cut launch time by 30%, and built attribution and incrementality frameworks from scratch.Numbers I\'m proud of: 25% YoY ROI improvement, 18% engagement uplift, 12% media efficiency gain, 15% conversion rate improvement: Across markets as different as the US, India, Southeast Asia, LATAM, and MENA.Currently at Mouser Electronics leading APAC marketing strategy across 8+ markets.Open to Senior Marketing Manager opportunities at MNCs globally.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.