Dan Bertone

Director, Search Marketing @Mouser Electronics

Mansfield, TX, US
EMAILS
d••••••••@mouser.com
MOBILE NUMBERS
+18•••••••53

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WORK HISTORY

Aug 1997 — Present

Director, Search Marketing @Mouser Electronics

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Mansfield, TX, US

Manage Search Engine Marketing staff-Manage Global SEM Budget & Activities-Global SEO-Define the Search Engine Marketing strategy and set goals and expectations for the team-Analyze data to determine proper course of action for PPC Campaigns as well as SEO-Make changes and recommendations for adjustments in order to accomplish desired rankings in Search Engine Results Pages Globally including multiple Search Engines by region/country.*Previously held the following Positions at Mouser:NPI Product Marketing Manager-In this role I was responsible for the onboarding of new suppliers and establishing a process to ensure consistency and success-Responsible for all New Product Introductions including marketing vehicles, PR, microsites, & SEO-Responsible for SEO & SEM GuidanceProduct Operations ManagerQuote Center ManagerTechnical Sales ManagerTechnical Sales RepresentativeInside Sales Representative

SKILLS

Lead GenerationStrategic PartnershipsSEOSemiconductorsTrainingElectronicsProduct MarketingAccount ManagementManagementKey Account ManagementOnline MarketingTechnical MarketingConsumer ElectronicsSemMulti-Channel MarketingMarketing CommunicationsSearch Engine OptimizationBrand ManagementCross-Functional Team LeadershipMarketing StrategyWeb AnalyticsGoogle AnalyticsDistributorsIntegrated MarketingPaid Search StrategyPpcOnline AdvertisingProduct ManagementGoogle AdwordsPositioningElectronic ComponentsMarketing ManagementProduct DevelopmentEmail MarketingPricingSalesSales OperationsPricing StrategyCompetitive AnalysisMarketing

ABOUT DAN BERTONE

Specialties: Global Search Engine Marketing and Search Engine Optimization for Paid and Organic results.

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