Dan Bertone
Director, Search Marketing @Mouser Electronics
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WORK HISTORY
Director, Search Marketing @Mouser Electronics
Mansfield, TX, US
Manage Search Engine Marketing staff-Manage Global SEM Budget & Activities-Global SEO-Define the Search Engine Marketing strategy and set goals and expectations for the team-Analyze data to determine proper course of action for PPC Campaigns as well as SEO-Make changes and recommendations for adjustments in order to accomplish desired rankings in Search Engine Results Pages Globally including multiple Search Engines by region/country.*Previously held the following Positions at Mouser:NPI Product Marketing Manager-In this role I was responsible for the onboarding of new suppliers and establishing a process to ensure consistency and success-Responsible for all New Product Introductions including marketing vehicles, PR, microsites, & SEO-Responsible for SEO & SEM GuidanceProduct Operations ManagerQuote Center ManagerTechnical Sales ManagerTechnical Sales RepresentativeInside Sales Representative
SKILLS
ABOUT DAN BERTONE
Specialties: Global Search Engine Marketing and Search Engine Optimization for Paid and Organic results.
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