Saundra Smalley

Marketing Manager @Lorenzo\'s Dog Training Team, Llc

Garfield Heights, OH, US

Develop marketing plans: Create and execute comprehensive marketing plans aligned with business goals.Maintain brand identity: Ensure consistent brand messaging, visual identity, and tone across channels.Manage brand reputation: Monitor and address customer feedback, reviews, and social media conversations.Develop brand guidelines: Create and enforce brand style guides and asset libraries.Campaign ExecutionPlan and execute campaigns: Develop and launch marketing campaigns across channels (digital, social, email, event).Manage campaign budgets: Allocate and track campaign budgets to ensure ROI.Measure campaign performance: Analyze campaign results, identify areas for improvement, and optimize future campaigns.Team ManagementLead cross-functional teams: Collaborate with sales, product, and creative teams to achieve marketing goals.Manage marketing team: Supervise, mentor, and develop marketing team members.Recruit and hire marketing talent: Identify and attract top marketing talent to join the team.Develop digital marketing strategies: Create and execute plans for social media, email, search engine optimization (SEO), and paid advertising.Manage digital marketing channels: Oversee social media, email, and website management.Analyze digital marketing metrics: Track and analyze website analytics, social media engagement, and email marketing metrics.Track and analyze marketing metrics: Monitor and report on key marketing metrics, such as website traffic, lead generation, and conversion rates.

Kent State University

Associate's degree

Kent State University

Bachelor's degree