Saumya Goyal

Digital Analyst Intern @Chipotle Mexican Grill

Newport Beach, CA, US

I created custom metrics and dimensions in Adobe Analytics, improving data reliability checks by 30% and ensuring accurate tracking across multiple platforms. I also developed and tested 5+ landing pages for digital campaigns, which allowed the team to compare performance and optimize content — leading to a 15% increase in engagement and a 12% boost in conversion rates. To streamline reporting, I automated data flows from Adobe Analytics to Excel, Power BI, and PowerPoint, reducing reporting time from 4 hours to just 20 minutes (~92% time savings). This automation not only cut manual effort but also improved the clarity and impact of insights shared with leadership, enabling faster, data-driven decision-making.