Satya Srikant

WORK HISTORY

EDUCATION

ABOUT SATYA SRIKANT

Senior Performance Media & Digital Marketing leader with 13+ years of experience driving growth across enterprise, SMB, and consumer businesses in telecom, BFSI, retail, fintech, and technology.I’ve led digital and performance marketing initiatives across global organizations such as Verizon, Amazon, Google, DBS, and Joveo, owning everything from media strategy and planning to hands-on execution, optimization, and executive reporting. My work has consistently focused on building scalable, data-informed media programs that balance reach, efficiency, and measurable business outcomes.My core strength is end-to-end performance media leadership — partnering closely with platform owners, analytics teams, agencies, and internal stakeholders to ensure paid media investments translate into real customer engagement, pipeline impact, and ROI.Key Leadership Impact- Managed $500K–$1M+ monthly media budgets across SEM, paid social, programmatic display/video, and SEO- Drove 30–47% traffic and conversion growth through full-funnel media planning and optimization- Improved ROI by ~25% and reduced CPC by ~20% using attribution-led and audience-driven strategies- Led and mentored global, cross-functional teams across North America, EMEA, and APAC- Partnered with vendors, platforms, and internal teams to deliver consistent, compliant, and scalable media executionCore Expertise- Performance & Digital Media Strategy: SEM, Paid Social, Programmatic Display & Video, SEO- Full-Funnel Media Planning: Awareness → consideration → conversion for SMB & enterprise audiences- Audience & Data-Driven Marketing: Segmentation, attribution, measurement frameworks- Marketing Analytics & MarTech Enablement: GA4, Adobe Analytics, Tealium, Looker (as decision-support tools)- Marketing Operations & Stakeholder Leadership: Vendor management, governance, cross-functional alignmentAt this stage of my career, I’m focused on roles where I can lead performance media strategy at scale, work closely with business and platform partners, and drive meaningful growth across SMB and enterprise ecosystems.