Satwik S. Roy
Senior Manager - Digital Marketing @Mind & Matter Uk
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager - Digital Marketing @Mind & Matter Uk
Strategic Oversight: Comprehensive digital marketing strategy across all channels—SEO, SEM, social media, and email marketing.• Budget Management: Manage and optimize a substantial departmental budget, focusing on efficient resource allocation.• Analytics Implementation: Integration of analytics platforms like G4A, to enhance data tracking capabilities and improve the accuracy of performance reporting.• Team Leadership: Team restructuring initiatives to define clear roles and responsibilities to boost overall operational efficiency and productivity.• Cross-Functional Collaboration: Partnered with Sales, Product, and Engineering leadership to align messaging, strategies, and improve the overall customer journey experience.• Optimization & Testing: Establish and enforce A/B testing frameworks and optimization protocols to drive continuous improvement in key campaign metrics and user engagement.• Technology Management: Oversee the evaluation, selection, and implementation of marketing automation and CRM tools to streamline workflow.
EDUCATION
University of West London
Bachelor of Art
Yashwantrao Chavan Maharashtra Open University
Bachelor's degree
International Institute of hotel management
Bachelor of Science - BS
Coventry University
Master's degree
ABOUT SATWIK S. ROY
Hi, I have rich experience in international marketing, a solid understanding of…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.