Sattam Datta
Category Manager - E-commerce & Retail, Fmcg @Astute Healthcare Limited
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WORK HISTORY
Category Manager - E-commerce & Retail, Fmcg @Astute Healthcare Limited
GB
I am responsible for growing the revenue of FMCG brands on retail and e-commerce platforms by focusing on strong supplier relationships, optimizing procurement, shortening lead times, and improving terms of engagement with supply partners.I conduct market research on new lines and products to identify growth opportunities.I oversee the end-to-end movement of products, coordinating with sales, procurement, logistics, and warehouse teams to ensure effective supply chain management using best practices. I manage inventory by forecasting based on geographical sales and customer trends, thereby boosting sales.I draft pricing strategies based on market trends and competitor analysis on e-commerce platforms. Additionally, I report updates and performance insights to top management to ensure informed decision-making.
EDUCATION
Symbiosis International (Deemed University)
EPGDBM
NERIST
B tech
SKILLS
ABOUT SATTAM DATTA
An established ecommerce professional with an accomplished 17-year career characterised by devising successful brand strategies, directing product marketing initiatives across B2B and B2C sectors. Experienced in managing E-commerce businesses and generating Channel Sales.Highly adept at developing impactful channel programs which boost distribution depth, increase product portfolio growth, and enhance market penetration. Competent negotiation skills to establish mutual agreements with partners. My leadership style fosters a collaborative environment that empowers teams to thrive.I am committed to building and maintaining long-lasting relationships, and my expertise and leadership skills have consistently delivered results that have surpassed expectations.Looking for a role in the UK to consolidate my existing skills and experience and contribute to a dynamic team with like-minded professionals.Career Highlights• Achieved INR 35 Cr. book size for via B2C & B2B E-commerce channels• Increased sales by INR 3 Cr. in FY23 with improved currency handling & electronics security products• Managed P&L for E-commerce business in 3 distinct & diverse product categories.• Managed the general trade Business of Home locker & safes category - worth Book size of 105 Cr in FY21 & 130 cr in FY22• Lead 3 challenging categories in Premises security solution business & generated Book size of 60Cr in during FY19 to FY20
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