Saskia Ruttkowski

Associate Editor - Destinations & Sustainability @The Place Brand Observer

Berlin, DE
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WORK HISTORY

May 2025 — Present

Associate Editor - Destinations & Sustainability @The Place Brand Observer

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The Place Brand Observer (TPBO) is a boutique Swiss-based publisher and global knowledge hub dedicated to advancing the field of place branding for cities, regions, and countries. With a decade of experience, TPBO delivers in-depth expert interviews, best-practice showcases, yearbooks, specialized reports and benchmarking tools through its Place Brand Observatory, empowering changemakers with storytelling, sustainability and destination-reputation insights. • Project Lead: Special Edition on Leading Destinations in MICE & Sustainability • Curating showcase features on changemakers in sustainable tourism and place branding • Contributing to the platform\'s editorial direction and content quality(Note: Sustainability Leaders is now part of The Place Brand Observer)

EDUCATION

2013 — 2013

Österreichische Hotelvereinigung ÖHV

Advanced Training, Online Marketing & Social Media

2007 — 2008

Université de Perpignan - UPVD Alumni

English Language & Literature Studies

2008 — 2010

BEST-Sabel University of Applied Sciences

Professional Traning, Officially & Internationally Qualified Tourism Assistant

2008 — 2011

BEST-Sabel University of Applied Sciences

Bachelor of Arts (B.A.), International Tourism & Event Management

2013 — 2016

Leeds Beckett University

Master of Science (MS), Responsible Tourism Management - Distance Learning

SKILLS

TourismResponsible TourismEvent ManagementSustainable BusinessAcademic WritingHospitality ManagementTravel ManagementResearchLeisureMultilingualTranslationIntercultural CommunicationInternational DevelopmentSocial MediaStart-UpsCommunicationCustomer ServiceEnglishMarketing StrategyHospitalityManagementMarketingHotelsOnline MarketingHospitality IndustrySustainable TourismAdventure Travel

ABOUT SASKIA RUTTKOWSKI

I’m passionate about people, places, and purposeful change. With a background in tourism and marketing and a Master’s degree in Responsible Tourism Management, I combine strategic thinking with creativity and hands-on execution. Over the years, I’ve specialised in developing impactful communication strategies, writing meaningful content and supporting tourism businesses on their path toward sustainability. My work is driven by curiosity, adaptability and a strong belief in the power of storytelling to inspire change, in businesses, communities and the tourism industry at large. From editorial roles and consulting projects to leadership positions in sustainability and marketing, I’ve worked across destinations, hotels, NGOs and international platforms. Always with the goal to make tourism more responsible, collaborative and future-oriented.

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Saskia Ruttkowski — Associate Editor - Destinations & Sustainability at The Place Brand Observer in Berlin, DE | Unifers